Silver lining: Advertising Federation honors Bob Vornbrock
Thu, 26 Jan 2012 22:02:26 -0800

By James Dowd Douglass Vornbrock hugs his father, Bob Vornbrock, after the elder Vornbrock received the 2012 Silver Medal Award from the American Advertising Federation Memphis, its top honor, Thursday at a luncheon held at the Holiday Inn at the ...

Colgate vows to increase advertising spending
Thu, 26 Jan 2012 06:20:04 -0800

By Barney Jopson in New York Colgate-Palmolive, the US maker of toothpaste and deodorant, vowed to step up its advertising spending to support sales this year as it faces increasingly tough conditions in the global economy and currency markets.

Colgate Plans to Increase Advertisement Spending
Fri, 27 Jan 2012 20:14:02 -0800

The Colgate-Palmolive Corporation, known for being a major supplier of both toothpaste and deodorant, amongst various other products on the market, have released their plans to increase advertisements and advertisement spending as a means of supporting ...

New Internet domains make waves in cyberspace
Sun, 29 Jan 2012 02:01:28 -0800

Suppose that, just like the Yellow Pages, that purchase gave you the ability to control who was able to advertise , what they paid and information about a company's advertising patterns. Now suppose that control was moved to the Internet at an ...

Arts Quest, Sands Casino Resort Bethlehem advertise jointly in Times Square
Sat, 28 Jan 2012 06:20:38 -0800

By Lynn Olanoff | The Express-Times View full size Express-Times File Photo Arts Quest's Steel Stacks venue and the former Bethlehem Steel Corp. blast furnaces are shown off in the organization's advertisement currently airing in Times Square.

LG in Trouble Over 3D Ad Claims
Sun, 29 Jan 2012 01:11:58 -0800

According to TWICE, the National Advertising Division (NAD) of the Council of Better Business Bureaus recently investigated claims made by LG's advertising campaign for the company's Cinema 3DTVs. The council reported that LG's Cinema 3D advertising ...

Katie Price and Rio Ferdinand tweets to be investigated
Thu, 26 Jan 2012 11:59:00 -0800

Tweets by Katie Price and Rio Ferdinand will be investigated by a watchdog amid claims they broke advertising rules. The Twitter messages by glamour model Price and footballer Ferdinand were promoting Snickers chocolate bars. The Advertising Standards ...

Outdoor advertising : Restructured Clear Channel merges its worldwide units
Sat, 28 Jan 2012 09:28:56 -0800

He will be hoping that the new Clear Channel will be able to act more nimbly in deploying innovation worldwide and be in a better position to develop relationships with global advertisers . Revenue (excluding the effects of foreign-exchange ...

Staples Sponsors Contest To Win Advertising Time
Fri, 27 Jan 2012 06:06:25 -0800

by Kent Bernhard, Jr. A few Main Street businesses have a shot at an advertising boost, depending on their video skills. Office-supply giant Staples is aiming to boost small businesses with a contest that could land some entrepreneurs with a bit of ...

The Future of Advertising 2012: Hear It From The Ad Students
Fri, 27 Jan 2012 08:17:22 -0800

Look at the stats: More students are studying advertising than ever before as more schools offer marketing, branding and advertising courses around the planet. Students are at the cutting edge of where advertising past meets the aspirations for the ...

NYF International Advertising Awards celebrates the World's Best Advertising ...
Thu, 26 Jan 2012 20:09:42 -0800

New York Festivals International Advertising Awards will celebrate 55 years of honoring the World's Best Advertising on May 2nd - 3rd at the 2012 New York Show. This exciting 2-day festival will feature creative panel discussions, keynote speakers, ...

Sharks leave no space unfilled
Sun, 29 Jan 2012 01:52:59 -0800

Sharks President Michael A. Mudd of Shrewsbury stands in front of a Zamboni, which has advertising for E. Osterman Propane. The boards that encircle the rink also contain advertising . (T&G Staff/Betty jenewin) By John Wayne Ferguson special to the ...

Jessica Sibley Named Teen Vogue's Associate Publisher of Advertising
Fri, 27 Jan 2012 11:51:45 -0800

27, 2012 /PRNewswire/ -- Jessica Sibley has been named Associate Publisher of Advertising for Teen Vogue. It was announced today by Jason Wagenheim, Teen Vogue's Vice President and Publisher. The appointment is effective February 6th with Sibley ...

Asheville ad firm lands Mission contract
Sat, 28 Jan 2012 21:18:00 -0800

The advertising and marketing firm Integritive2 has been awarded a contract with Mission Health following a competitive bidding process. Integritive2 will be responsible for planning and implementing Mission Health's marketing communications strategy, ...

FAQ: How new airfare advertising rules affect you
Thu, 26 Jan 2012 05:53:36 -0800

Just like the airlines, travel booking sites (like Intrepid Travel and Monograms) and OTAs (like Expedia, Orbitz, and Travelocity), have to include mandatory flight taxes and fees when advertising airfares. Fare aggregators such as Kayak and ...

Local Mobile Advertising To Reach $24 Billion In 2016
Fri, 27 Jan 2012 11:06:31 -0800

In a keynote presentation at Media Post's Mobile Summit Friday, local media guru Gordon Borrell said local mobile advertising was set for steep growth as dollars increasingly flow to mobile devices. In particular, ad budgets earmarked for the desktop ...

Here's The Crucial Part Of Google's New Privacy Policy That Has Advertisers ...
Wed, 25 Jan 2012 08:42:43 -0800

Google announced a massive change to its privacy policy yesterday that is going to make your digital advertising experience a whole lot creepier -- using everything from your favorite You Tube videos to Gmail contact list to tailor ads specifically to ...

Advertising Authority missing recordings amid county audit
Fri, 27 Jan 2012 23:15:56 -0800

By andrew gant, staff writer At least six tape recordings of recent Southeast Volusia Advertising Authority board meetings -- and several more tapes from years past -- have turned up missing during Volusia County's audit of the group's finances, ...

The Super Bowl Has Morphed into an Entire Season for Advertising
Mon, 23 Jan 2012 12:07:44 -0800

The hype for the game, though, may pale in comparison to the noise being generated by companies advertising during the Super Bowl. Each 30-second ad airing during this year's Super Bowl will cost $3.5 million, on average. Understandably, the companies ...

Facebook and Washington State sue an affiliate advertising company
Fri, 27 Jan 2012 09:19:08 -0800

Facebook Inc. and Washington State yesterday filed separate lawsuits against Adscend Media LLC alleging the advertising company that operates an affiliate network is tricking Facebook users into spreading spam messages to their friends on the social ...