The Willy Wonka Candy Company Information
The Willy Wonka Candy Company is a brand of candy owned by the Nestlé company using licensed materials from Roald Dahl's Charlie & the Chocolate Factory and its two film adaptations for their packaging and marketing. The brand started in 1971, coinciding with the release of the first film adaptation. [1] They were bought by Nestle in 1988.
The brand is used on a range of candies in North America and a range of chocolate bars in the United Kingdom. Nestlé also sells candy and chocolate under the Willy Wonka brand in Canada, Mexico, the Republic of Ireland, Australia, New Zealand, Japan and Brazil.
A number of the Wonka-branded products actually did originate in the book and later films, such as the Everlasting Gobstoppers and the Wonka Bar, while others were originally created or acquired for the brand.
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Current products
- Bottle Caps
- Nerds (1983-)
- Nerds Rope (2000-)
- Pixy Stix
- Everlasting Gobstoppers
- Fun Dip
- Laffy Taffy
- Redskins
- Spree
- SweeTarts
- Runts
- Kazoozles
- Wonka Gummies
- Wonka Exceptionals
- Bertie Beetle
Former products
- Dweebs (candy)
- Sour Hearts
- Punks
- Oompas
- Tart 'n' Tinys
- Wonka Bar
- Wonka Xploder
Wonka Exceptionals
In 2009, the brand was given a makeover and in 2010 launched of a line of premium chocolate bars and other candies called "Wonka Exceptionals"[2]
References
- ^ "Willy Wonka company information". http://www.careersinfood.com/index.cfm/fuseaction/ShowResourcesLinkDetails/ResourceLinkID/7319/Willy_Wonka.htm. Retrieved 2010-12-28.
- ^ http://consumerist.com/2010/03/wonka-to-go-upscale-sell-out-to-slugworth.html
External links
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Categories: The Willy Wonka Candy Company brands | Nestlé brands | Companies established in 1971 |
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To create buzz, Willy Wonka
Wed, 10 Aug 2011 00:47:24 -0700
Remember the scene in " Willy Wonka and the Chocolate Factory" when Charlie Bucket visits the sweets shop to purchase a Wonka brand Scrumdiddlyumptious Bar? Candy , sweets and other treats filled every square inch of the shop, providing filmographic ...